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Help with activity centre/play mat questions

Hi Ladies
I'm due in August and looking to buy a play mat / activity centre. I also work in PR on lots of childrens brands and am doing some research for work too. Would you be able to spare me 2 minutes to help with these questions? Thank you so much!

1.What are the most trustworthy brands of childrens toys?


2.What do you look for in magazine adverts when buying an activity centre / play mat?


3.What is the most important feature of a product such as a play mat or activity centre?


4.When in your / your baby's routine is this type of product most useful to you?

5.Is colour and style more important or is functionality and entertainment to you?

6.Is it important how much use you're going to get out of the item?

7.Do you buy items that fit in with your home decor?

8.Does it affect your opinion if you see a mum in an advert with the baby?

9.Would you buy a brand you hadn't heard of before if you felt it was the best looking product?

10.Do you look for information on stockists in a magazine advert or would you do your own research?

11.Do you look for information on safety standards in adverts?

12.Would you choose a brand like Fisher Price over another product because of their reputation?

13. What does Fisher Price mean to you?

Thank you so much I really appreciate your help!

x

Replies

  • Hi I have tried to answer you questions below

    1.What are the most trustworthy brands of childrens toys?
    Fisher Price
    vtech

    2.What do you look for in magazine adverts when buying an activity centre / play mat?
    Price guide
    generally showing what it does
    website address to look at toy in action etc
    3.What is the most important feature of a product such as a play mat or activity centre?
    that it lasts and is safe
    4.When in your / your baby's routine is this type of product most useful to you?
    during general playtime
    5.Is colour and style more important or is functionality and entertainment to you?
    no, but it is nice when a toy looks good in the living room/on the move
    6.Is it important how much use you're going to get out of the item?
    yes, I like my lo's toys to be suitable for a while
    7.Do you buy items that fit in with your home decor?
    not really mainly for the entertainment of lo
    8.Does it affect your opinion if you see a mum in an advert with the baby?
    not really.
    9.Would you buy a brand you hadn't heard of before if you felt it was the best looking product?
    depending on what it did, price range etc
    10.Do you look for information on stockists in a magazine advert or would you do your own research?
    a bit of both
    11.Do you look for information on safety standards in adverts?
    not generally
    12.Would you choose a brand like Fisher Price over another product because of their reputation?
    it would depend on the item
    13. What does Fisher Price mean to you?
    Long established infant toy company with inovative and traditional designs.
    Lots of bright colours


    Hope thats ok

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